N.E.W. Magic,LLC 920-660-4630

"I walk my cat , who thinks he's a dog, daily weather permitting. I have tried numerous "pet friendly" ice melts. In the past my cat tried to avoid the "pet friendly" ice melt or wined if he got it on his paws. When we got in the house he would lick his paws and then get sick. My cat has walked through the Ice B'Gone Magic treated areas and has NOT been irritated by it at all, I don't think he even noticed it was there. He did not lick his paws when we went in the house so I know his paws were NOT bothered by Ice B'Gone Magic. I would recommend this product to any pet lover" Jane (testimonial sent to company 1-16-15) Purchased at Automotive Supply Company.

"What a wonderful surprise. You see after our 7+ inches of snow the other day we did develop some slippery spots where I & others needed to walk. I used the Ice B' Gone Magic & it did a wonderful job. This morning after another few inches of snow was shoveled away what do I find???? Where I had placed the product 4 days ago the areas had already melted and where slip FREE. No more product needed today. This stuff is GREAT. Best of all its PET, PEOPLE & ENVIRONMENTALLY FRIENDLY. Be sure to get yours today." Kay's Pets (As posted on Facebook 11-30-2014)                                   

"N.E.W. Magic's Ice B'Gone de-icing is the best product I've ever used...I tell you for true. After our first snow of the season, I finished shoveling/snowblowing I was bumed to find large layers of ice on the driveway so I sprinkled about a coffee can of Ice B'Gone all over the driveway. Within 20 min. the de-icing was working. It took 30 min. to shovel the ice into rows and snow blow the ice off the driveway and let it dry. Thus enjoying the lazyboy. Later I found my friend the snow plow driver had covered the front of the driveway with fresh slush which froze solid. So I dumped about 1/4 of coffee can on the snowplow drivers gift. That nite it snowed about 1" of partly cloudy on my driveway. By morning the Ice B'Gone broke up the frozen slush and the residual Ice B'Gone made snowblowing the driveway a breeze with no ice chopping. I am a believer.It is also safe for our pet dog and won't kill the grass. Go green!!!" James Burandt (As posted on Facebook 12-1-2014) Purchased at Automotive Supply Company.

" As a new user of Ice B Gone Magic, I'm very happy with the results.
During snow storm, BRANDY, I cleared my driveway when I got home from work, there was about 1.5 inches of snow. I applied ICE B GONE on 1/3 of my driveway after it was cleared, as an experiment. I then watched out the window checking on it, took about 1 1/2 hours for snow to build up on treated surface, as the untreated surface had about an inch build up already. I then left it over night, the treated surface had 1/2 the depth of snow as the untreated surface. I then cleared the total driveway before I left for work the next morning, I got home after work, about 11 hours later, and the treated surface was TOTALLY DRY, like it never snowed! The untreated surface had a dry crunchy ice layer on top of it. I then applied ICE B GONE on the untreated surface and instantly watched that chemical start melting that untreated surface! I saved alot of time not chopping ice, and less time shovelling also! I will continue to use this during all future snow storms to save time and money!" Kevin Kropp (As posted on facebook 12-6-14) Purchased at Automotive Supply Company.